When we had the opportunity to partner with BD Diesel Performance on a web video campaign, we were ready. Over the years, we've worked with several manufacturers of racing products and technology. As a world-class manufacturer of products for North American Diesel vehicles, the name BD Diesel is synonymous with engineering excellence and innovation.
“We're constantly striving not to simply be the best but to be better. That road never ends, and engenders a culture that isn't satisfied with the status quo, but of constant improvement.”
- BD Diesel
This endless quest for perfection would be the genesis of the campaign. "The Road to Better" showcases the company's core values of teamwork and excellence. The tagline and copy seamlessly align with characteristics strongly identified with the BD Diesel brand, including power, grit, and dependability. Tight, fluid, and dynamic footage builds momentum in the video. In post-production, a forward-moving music track and commanding voiceover round out the project.
Located in Abbotsford, British Columbia, Canada, BD Diesel's state-of-the-art facilities cover 65,000 square feet and employee 100 plus highly-trained individuals.
The branded video campaign consists of 60 and 30-second videos and extends the brand to online digital platforms.